You Won’t See This Ad

One of the most common questions we get from you is “Where are your ads airing? Why don’t I see them on my TV?”

Chances are, if you’re reading this email, you’re taking action as part of the pro-democracy movement on a regular basis.

You are probably one of the nearly 500,000 fellow supporters of The Lincoln Project who have taken action against the right-wing outrage machine – especially Fox News.

So when we run an ad targeted specifically to ultra-MAGA Fox viewers… chances are, you’re definitely not seeing this one.

Here’s the spot you’re NOT going to see:

Why are we spending our time on this? Our data shows Fox viewers lost trust in the network because of the January 6th hearings. Another 20%+ said the Dominion lawsuit leaks damaged their trust in Fox, too.

That means Fox is vulnerable. When they lose viewers — when people opt to turn off the poison — the right-wing outrage machine loses a foot soldier.

So unless you’re a MAGA FOX viewer in a swing state, you aren’t going to see this on your TV anytime soon.

We’re trying to thread a very fine needle here. We think you get it. We’re up with this spot right now in Wisconsin and Arizona, targeting ultra-MAGA extremists to drive that wedge between them and Fox. If you want to help us keep it on the air, pitch in now and we won’t let up >>

-The Lincoln Project

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There is no time for complacency.

There is no time for living room activism. Every day must be spent asking ourselves if we’re doing our part, if we’re doing enough to ensure that the grand idea called America continues.

Thank you for joining us in this fight.