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You Won’t See This Ad

One of the most common questions we get from you is “Where are your ads airing? Why don’t I see them on my TV?”

Chances are, if you’re reading this email, you’re taking action as part of the pro-democracy movement on a regular basis.

You are probably one of the nearly 500,000 fellow supporters of The Lincoln Project who have taken action against the right-wing outrage machine – especially Fox News.

So when we run an ad targeted specifically to ultra-MAGA Fox viewers… chances are, you’re definitely not seeing this one.

Here’s the spot you’re NOT going to see:

Why are we spending our time on this? Our data shows Fox viewers lost trust in the network because of the January 6th hearings. Another 20%+ said the Dominion lawsuit leaks damaged their trust in Fox, too.

That means Fox is vulnerable. When they lose viewers — when people opt to turn off the poison — the right-wing outrage machine loses a foot soldier.

So unless you’re a MAGA FOX viewer in a swing state, you aren’t going to see this on your TV anytime soon.

We’re trying to thread a very fine needle here. We think you get it. We’re up with this spot right now in Wisconsin and Arizona, targeting ultra-MAGA extremists to drive that wedge between them and Fox. If you want to help us keep it on the air, pitch in now and we won’t let up >>

-The Lincoln Project