BACKING BIDEN

General Social: News & Politics

The Lincoln Project’s “Backing Biden” campaign set a precedent as the first comprehensive media blitz in support of Joe Biden for the 2024 election. This year-long initiative utilized a unique blend of TV and digital ads, web videos, and rapid-response content to build a compelling narrative: Joe Biden as the unequivocal choice to defend democracy and continue rebuilding America post-Trump administration.

Chief Creative and Head Writer: Rick Wilson

Creative Director: Michelle Kinney

Senior Creative Advisors and EPs: Joseph Wartnerchaney and Ben Howe

Decision – January 9, 2023

Narrated by Peter Coyote

So We’re All in Agreement – February 8, 2023

Democracy Won – February 20, 2023

Freedom – February 22, 2023

How a President Leads – April 29, 2023

Bidenomics: Inflation Edition – July 12, 2023

Inside Dark Brandon – August 7, 2023

An American Story – September 19, 2023

Strong – September 21, 2023

Monster Impeachment Extravaganza – September 27, 2023

Vision – October 3, 2023

An American Leader – October 18, 2023

Fox Can’t Lie – October 26, 2023

Something is Happening – November 6, 2023

Definition of Democracy – November 9, 2023

Biden Positives – December 2, 2023