This is What Your Support Did in Wisconsin

When we released our biggest pro-Biden ad of the year, we told you we’d take it directly to the people who needed to hear it most in one of the biggest battlegrounds of 2024: Bannon Line voters in Wisconsin.

Our campaign is about a President who led the most successful economic comeback in the world. It’s about a compassionate leader who made America respected on the world stage again. It’s about a man who has used his years of public service to develop the wisdom and toughness to continue to guide our great nation. 

We got huge support from The Lincoln Project community for this ad. So we decided to show it directly to Wisconsin swing voters. We wanted to make sure that they got the message: 

It turns out that they liked the ad just as much as all of you. Our data shows that we were able to shift public opinion in favor of President Biden by two percentage points amongst likely voters in Wisconsin. That will likely be the margin in Wisconsin – two points or less. 

That’s what we did in just one week with your help. It’s going to be our blueprint moving forward.

These are the messaging campaigns that are going to make the winning difference in the 2024 election. These are the campaigns that will beat Trump and re-elect President Biden. Are you with us?


-The Lincoln Project

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There is no time for complacency.

There is no time for living room activism. Every day must be spent asking ourselves if we’re doing our part, if we’re doing enough to ensure that the grand idea called America continues.

Thank you for joining us in this fight.