This ad shies away a little from the politically charged ads The Lincoln Project is known for

August 17, 2020 – As the Democratic National Convention gets underway, The Lincoln Project today released an ad painting a different picture of former Vice President Joe Biden than what is typically considered common knowledge. While most people know the Biden who served for 36 years in the U.S. Senate and eight years as Vice President under President Obama, many are unaware of the personal sacrifices and the commitment he made to be there, no matter what, for his children.

“This ad shies away a little from the politically charged ads The Lincoln Project is known for to peel back some of the onion skin and show voters the kind of man Joe Biden really is,” said Reed Galen, co-founder of The Lincoln Project. “It is about his character, his hardships, and his humanity. It shows the viewer what shaped him into the man he is and that despite tragedy, Biden has always had his priorities in the right place.”

The ad will run through the convention on cable in the swing states of Pennsylvania, Ohio, Wisconsin, and Michigan and will continue to run digitally after that.

 

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