Trump doesn’t just disrespect the Hispanic community. He detests them.

September 15, 2020 – Marking the first day of Hispanic Heritage Month, The Lincoln Project is today announcing their new Hispanic Steering Committee. The committee includes key current and former Republican leaders who will lead voter registration, volunteer recruitment, and fundraising activities directed towards engaging the Hispanic community.

“As the country’s second largest racial and ethnic group, consisting of nearly 60 million people, the importance of Hispanic voters in this election cannot be understated,” said Mike Madrid, co-founder of The Lincoln Project. “The Hispanic community has grown tired of the President’s mistreatment, rhetoric and lies, particularly when it comes to Latinos. We expect Hispanic communities in Florida, Arizona, Texas, New Mexico and beyond will make their voices heard this year and be a deciding factor in making Trump a one-term President and replacing him with leadership that values equity, equality, and the beautiful diversity of this country.”



The team is comprised of:

Rosario Marin: Former US Treasurer, President George W. Bush

Lionel Sosa: Former Senior Media Consultant for Presidents Ronald Reagan, George H. W. Bush, and George W. Bush, Fellow at the Institute of Politics at Harvard University

Cesar Martinez: Former Media Consultant for George W. Bush, John McCain, Mitt Romney, and Jeb Bush campaigns.

Abel Guerra: Former Advisor for George W. Bush’s gubernatorial and presidential campaigns, Former Associate Director in the White House Office of Public Liaison from 2001-2004

Luis Alvarado: California-based Republican Political Consultant

Jacob Monty: Texas-based Immigration and Employment Attorney, and former member of the Trump Hispanic Committee and the National Hispanic Advisory Council for Trump before his resignation, Bush-Cheney Campaign Alumni

Andreina Figueroa: Former Special Assistant to Florida Governor Jeb Bush, Former Commission Aide for Miami-Dade County

Gustavo Friederichsen: CEO of LA County Medical Association, Chair of 2020 California Medical Executives Committee, Former Special Assistant to President George H. W. Bush

Tony Jimenez: Former Operations Team Member of Bush-Cheney 2004 Presidential Campaign, Former Communications Aide to Secretary of Commerce Carlos Gutierrez

Melissa Medina: Co-founder & President of eMerge Americas, President of Medina Family Foundation

Suzanna Truchard: Cuban-American businesswoman, lawyer, and real estate broker originally from Miami, FL, now based in California, Board Member of OLE Health

Juan-Carlos “J.C.” Planas: Member of the Florida House of Representatives from 2002-2010

Cynthia Guerra: Former Florida Deputy Attorney General, Former Chairman of the Republican Party of Broward County, Florida

Carmen Baez: Former President for Latin America and US Multicultural Markets at Omnicom Group, Founder of PRxPR, a disaster relief fund working towards rebuilding Puerto Rico

Francisco Cerezo: Co-Chair of Latin Corporate & Finance and US Head of Latin America Corporate Practice at DLA Piper. Recognized by Hispanic Business Magazine as of the 50 of the most influential Hispanics in the United States across industries

“Latinos, like the rest of our great nation, are suffering under Donald Trump”, said former US Treasurer, Rosario Marin. “We need a President, who truly understands our plight, our hopes and our fears, and won’t use them to further divide our country and sow chaos in our midst, but will help heal our nation and return decency and morality to the office of the President.”

The Lincoln Project Hispanic Steering Committee will harness their combined decades of experience and expertise to lead outreach and mobilization of Hispanic communities in key battleground states.

The Lincoln Project is a group of prominent Republicans and former Republicans working to defeat the re-election of Donald J. Trump and those who support him. To learn more about The Lincoln Project, go to


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