May 12, 2022
In a new ad that reimagines the ad “crazy ones” from Apple’s classic Think Different commercial, The Lincoln Project warns voters not to ignore the growing extremist wing of Trump’s Republican Party. Inverting the inspirational figure of the original, the spot features the men and women of “Ultra MAGA” who are out to destroy America’s values and reverse decades of social progress.

Their plans may seem crazy, but the entire Republican party is scheming to take power and bring their regressive, conspiracy-driven insanity into policy and law.

The ad can be seen here. It will run digitally in New York City and in Washington, DC, with additional target markets to be announced.

“No one mistakes today’s Congressional Republicans for geniuses,” said Reed Galen. “But voters shouldn’t dismiss their plans to roll back individual rights as just crazy talk. It isn’t just outlier Republicans talking like this. The entire Republican Party is feverishly working every single day to take power and turn their warped fantasies into reality. Americans must stand up and fight for the future of the nation before it is too late.”

The Lincoln Project is a leading pro-democracy organization in the United States — dedicated to the preservation, protection, and defense of democracy.

To learn more about The Lincoln Project, go to




There is no time for complacency.

There is no time for living room activism. Every day must be spent asking ourselves if we’re doing our part, if we’re doing enough to ensure that the grand idea called America continues.

Thank you for joining us in this fight.