The ad that enraged President Donald J. Trump will be airing to critical swing voters.

WASHINGTON, DC US, May 20, 2020 – The Lincoln Project today expanded the ad buy for “Mourning in America” — which has generated more than 20 million impressions among voters and the ire of President Trump — to three more cities.

“Mourning in America” contrasts Ronald Reagan’s 1984 iconic and optimistic political ad “Morning in America” with the devastation and inept response brought on by the Trump presidency.

This next ad buy by the Lincoln Project will target voters in Sioux City, IA; Lansing MI; and Philadelphia PA. More than 140,000 cases of coronavirus have been reported and nearly 10,000 people have died from the pandemic across all three states.

In 1984 Ronald Reagan’s campaign launched an iconic and memorable political ad called “Morning in America.” ‘Morning’ highlighted the positive impact of a first-term Reagan presidency and presented an optimistic vision of an America that was prosperous and peaceful.

Under Donald Trump, we instead face “Mourning in America.” “The Lincoln Project video highlights the effects of President Trump’s failure as a President and how he’s left states like IA, MI, and PA weaker, sicker, and teetering on the verge of economic turmoil.

“In a time of deep suffering and loss, Donald Trump continues with his failed leadership and his inability to put the country before himself,” said Jennifer Horn, co-founder of The Lincoln Project.

“Trump’s dangerous incompetence has directly hurt the people of IA, PA, and MI. Across the country, too many Americans are mourning the loss of people they love the most. Millions have lost their livelihood and their security. Trump and his administration failed at every turn to take the response to COVID-19 seriously until it was too late; now we face a collective mourning for the America we once knew.”


There is no time for complacency.

There is no time for living room activism. Every day must be spent asking ourselves if we’re doing our part, if we’re doing enough to ensure that the grand idea called America continues.

Thank you for joining us in this fight.