The Lincoln Project starts Hispanic outreach push, specifically targeting Puerto Ricans in new ad.

August 19, 2020 – As part of the ongoing mission to reach as many voters as possible who have been damaged by the Trump administration, today The Lincoln Project began its Hispanic outreach in Florida and Puerto Rico with a new ad targeting Puerto Ricans.

An estimated 50,000 Puerto Ricans permanently relocated to Florida following Hurricane Maria. Puerto Ricans account for 1.1 million people living in Florida, or roughly 5.6 percent of Florida’s population.

“Trump’s disregard and disrespect towards Puerto Rico and the over 3.5 million American citizens who live there has been heartbreaking and infuriating to watch,” said Mike Madrid, co-founder of The Lincoln Project. “It is unfathomable that after being hit by deadly category 4 Hurricane Maria, which resulted in more than 4,000 lives lost, and then being rocked by 10 killer earthquakes in 6 days, the president irreverently held a photo-op where he tossed paper towels to people who were battered, broken, and starving and then proceeded to block real and substantial aid to our own citizens. It’s time for Puerto Ricans to rise up and evict this monster from the White House.”

The 30-second video that will begin running on FOX News in Florida and Puerto Rico today is the first of many The Lincoln Project will release in collaboration with renowned hispanic ad makers Lionel Sosa and Cesar Martinez-Gomariz, specifically targeting hispanic voters.

Sosa was a senior media consultant for Presidents Ronald Reagan, George H.W. Bush, and George W. Bush and was named “one of the 25 most influential Hispanics in America” by Time Magazine. Sosa has served on the Board of Regents of The Texas A&M University System, the Board of Trustees for the University of the Incarnate Word, the Boards of Sesame Workshop, creators of Sesame Street, American College Testing, and the Public Broadcasting System. In 2001, Lionel was a Fellow at the Institute of Politics at Harvard University and was awarded an honorary Ph.D. in Humanities by the University of the Incarnate Word.

Martinez-Gomariz is one of the top media advisors in the United States and Latin America, with more than 25 years of experience in marketing, political advertising, and broadcast news. A veteran of 4 Republican presidential campaigns including Bush-Cheney 2000, Bush-Cheney 2004, McCain-Palin 2008, and Romney-Ryan 2012, Martinez-Gomariz has an extraordinary in-depth knowledge of Hispanic voters all across the nation.





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